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FM
Former Member

17 secrets every Trader Joe's shopper needs to know

, Jun. 20, 2017, 5:44 PM, http://www.thisisinsider.com/1...needs-to-know-2017-6

The INSIDER Summary:

  • About to make a Trader Joe's run? Here's what you need to know.
  • Always take advantage of free samples - they'll open up any product if you ask nicely.
  • Two-Buck Chuck is the best deal in the store.
  • Pick up a Fearless Flyer to stay in the loop about new products.

Trader Joe's has achieved cult-like status. Shoppers of the seafaring-themed supermarket love its localized offerings, low prices, super-friendly staff, and lovable, kitschy decorβ€”especially those chalkboard signs scrawled with punny food jokes. Last summer, the tiki-inspired grocery chain was even named America's favorite market for the third year in a row, and honestly we can't say we're surprised. But we were caught off guard by some of the hidden secrets we discovered about good ol' TJ's.

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2. Now there are more than 400 stores - and counting - nationwide.

Finally branching out from its humble Californian roots in 1993, the chain expanded first to Phoenix, Ariz., then to the Pacific Northwest and later hopped across the country to Brookline, Mass. Bonus: There are ten more outposts slated to open soon in Michigan, Alabama, Oklahoma, and Washington. The company is now owned by the folks behind the German market Aldi.

FM

9. TJ's will reward you for getting creative in the kitchen.

Every now and then, the company hosts nationwide cooking contests where the prizes areβ€”you guessed itβ€”TJ's gift cards. Right now, there's a "Strut Your Stuffed" recipe contest where up to eight TJ's ingredients can be used to stuff peppers, potatoes, turkeys, anything your creative heart desires.

FM

11. Understand their pricing strategy.

Notice the lack of branded items? That's very much on purpose. TJ's sources its products directly from suppliers to keep quality high and price points low. The resulting private-label goods are given quirky names like Trader JosΓ© (Mexican food), Trader Jacque (French food), and Trader Joe-San (Japanese food).

FM

13. Sometimes you have to say so long, farewell to your favorite products.

Everyone knows the stores are notoriously small, which means every item really needs to bring it. If your favorite obscure chocolate bar doesn't do well and gain a following, TJ's has no choice to cut it and make space for another red-hot number. Other times, your new go-to is just a one-off specialty product and it won't be restocked for a while. But don't dismay too much and listen to Joe himself: "It's all part of the shopping adventure."

FM

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