13. Most ironic monument to consumerism
Why anyone would go to Bangkok and buy a genuine Gucci shirt that's just as -- if not more -- expensive as it is back home is beyond us, but who are we to judge?
The local "hi-sos" certainly enjoy their luxury brands. The lower levels of Paragon shopping mall (BTS: Siam) are packed with restaurants and teenyboppers, but the other four floors are chock with high-end merchandise, from Lamborghinis to McIntosh stereos.