MAD Society
Not your average rice crackers.
From MAD Society
Located inside a new mixed-use complex in the ever-expanding Tay Ho (West Lake) District, MAD Society has no qualms about playing with tradition.
"Vietnamese food is amazing, but wherever you go, it's very similar," founder So Yeon Kim tells CNN Travel.
"I thought, let's try to have some fun and combine it with other Asian flavors. It works so well!"
Taking its cues from tapas-style dining, there are more than a dozen small dishes which can be mixed and matched to create a meal.
"The tapas idea came from noticing that more young Vietnamese want to pair food with wine or spirits," explains So. "Pairing Asian flavors with wine works perfectly, because both wine and many Asian ingredients are fermented."