THE LOVE AFFAIR BETWEEN DILIP AND MADHUBALA
ROYAL MESSENGER visits Dilip Kumar
During the Mughal era, the 'Shashi Paigaam' or the 'Royal Message' was sent with pomp to deliver a message from the Emperor himself. Over four decades after the release of the historic Mughal-E-Azam, the one and only prince Salim i.e. Dilip sahab was once again presented with a 'Farmaan'. This time the occasion was the release of the colour Mughal-E-Azam DVD and VCD by Shemaroo Video. In an innovative presentation, Shemaroo's 'Royal Messenger' visited Dilip Kumar at his residence, read out a 'Farmaan' in Urdu announcing the release of the Mughal-E-Azam DVD and took the honours in presenting a copy to Dilip sahab. For a movie that has been so widely written about and appreciated, Shemaroo Video decided to execute a clutter-breaking idea that was both innovative and novel in its presentation.