That is the classical way to reel people in and make them subservient to the leader. This is usually a big red flag to Muslims who don't believe in paying any homage to the leader. Muslims revere only God. Even the prophet Muhammad didn't ask anyone to pay homage to him. No wonder he addressed those who believed in him as his companions and not as his disciples or followers. He was consistent that "All praises are for Allah, the Lord of the world's".