If my child came to me and said "daddy, take me to the store". I would understand that he wants to go to the store and my action is to take him. If I paused and tells him that he should have said, "daddy, please take me to the store", I would in effect be emphasizing the importance of him being mannerly and polite more than the need for him to get to the store.
That is precisely what Jesus did. The man asked Jesus what he needs to do to have eternal life. Jesus intended to tell him to follow the commands as the only way to get to heaven.
But even before Jesus give him that important information, Jesus reprimanded him for addressing him (Jesus) as good emphasizing that only God is good.
After clarifying that only God is good (and since Jesus doesn't want to be addressed as good, then Jesus is not good) he went on to tell him that the way to heaven is to follow the commands.
But he said something important about those ten commands. He told the man to observe the first command in particular.
So what is that first command?
Jesus obeyed God's command to Moses without any if, and or buts. He did not equate anyone with God nor did he ask anyone to equate him with God. Had Paul never existed, the beliefs of Jesus would have maintained its basis similar to all others who came before him. The Scribes and Pharisees were never awaiting God coming and living amongst them. They were awaiting a Prophet from God to come and live amongst them. Jesus was that Prophet of God but their expectations of what his circumstances should have been caused them to not recognize him. They were looking for someone from a certain social, economical and political background but since Jesus was born under extremely humble circumstances they couldn't accept him. They were accustomed to having leaders who were kings and princes so when Jesus was born in a barn, they couldn't see him as significant or even equal to their previous leaders who were kings and princes, much less the leader of their previous leaders.
And that, brother Keith is how one processes a thought. Have a good weekend.