Some people spread rumors as a way to intimidate others and gain status or popularity. But spreading rumors as a way to turn people against someone is a form of bullying — and it can have serious consequences for the person doing it.
Spreading unkind gossip in person or online is not a decent or mature way to act. It hurts the person being talked about, and it intimidates other people.
Sadly, when other people see this kind of thing going on, they don't always stand up for what's right. They may become less friendly to the person who is being talked about because they're afraid of becoming the next target. It doesn't mean they don't care. In fact, seeing someone else getting bullied makes other people feel bad. Bullying is like meanness pollution. It affects everyone in the environment.