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Reply to "GNI BOOK CLUB [2]"

Finished reading "CHE'S AFTERLIFE:The Legacy of an Image" by Michael Casey.

The Argentine revolutionary Ernesto Che Guevara was killed 46 years ago, but his name and image are found today in all corners of the globe. Not only in political circles but also in fashion, commerce and pop culture. An estimated 40 million people own something with Che's name or face.

It is said that Che is the world's greatest T-shirt salesman. Che's face also appears on mouse pads, doormats, beach towels, cigarette lighters, condoms, lip balm, bikinis, hair combs, vodka, key rings, necklaces, etc.

Che Guevara fought against the capitalist system, but today's capitalists are raking in millions of dollars by making and selling the Che brand.

This book by Michael Casey gives a pretty good idea of how the world is still drawn to Che as a hot commodity.

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