'Do you want to see the car?': The story of the day that Tesla stunned the world
Matthew DeBord, 13h, July 08, 2017, http://www.businessinsider.com...rd-tesla-book-2017-7
In early 2016, Ford was intensely preparing to stage a history-repeating assault on the 24 Hours of Le Mans in France.
With two teams and four new Ford GT race cars competing in both North America and Europe, the goal was to grab a win at the grueling endurance competition and remind the world of Ford's 1-2-3 triumph in 1966 over Ferrari — 50 years before.
But while Ford and Chip Ganassi Racing were battling it out on the track, another challenge was taking shape.
In California, Tesla CEO Elon Musk was preparing to pull the cover off his long-awaited Model 3 mass-market vehicle — a car intended to show the auto industry that Tesla was ready to take its disruption to a whole new level.
In this excerpt from Business Insider Senior Correspondent Matthew DeBord's book "Return to Glory: The Story of Ford's Revival and Victory in the Toughest Race in the World" (Atlantic Monthly Press), we get a front-row seat at the Model 3 reveal, a vehicle that began production this week — and watch as Ford and the rest of the 100-year-old car business try to respond.
