Staff at Selfridges' in London were greeted by excitable consumers who burst through the door and raced up the elevators, eager to claim reduced-price designer goods.
Despite the cold weather people started to queue at 10.30pm on Christmas Day, and when the Oxford Street opened its doors for trade at 9am, there were over 2,000 people waiting outside, manned by over 250 security guards and police.
In the first hour of trading today the shop experienced their biggest hour of trade in history and is on course to break a new record for sales across all four Selfridges’ stores in England.
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