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Macy's claims to be the first department store to implement holiday windows in New York City, thanks to the store's founder, R.H. Macy. He showcased Macy's first animated windows in 1899.

Macy's claims to be the first department store to implement holiday windows in New York City, thanks to the store's founder, R.H. Macy. He showcased Macy's first animated windows in 1899.
Children view the Macy's holiday window display in the 1910s.
Library of Congress
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