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Reply to "Why are there so many New York restaurants in Miami?"

Local fan base

But it's his third point, about Miami locals, that seems to be one of the most crucial ingredients in a successful south Florida expansion.
"We have a very interesting, eclectic, and now year-round local support base," he says.
Evan Benn agrees: "I don't think the intent of these Miami outposts is to target New York tourists and snowbirds. I think it's more of a nod to the international appeal of both cities, and the recognition that Miami, like New York, is really hungry for great restaurants."
"Once upon a time," Carrino recalls, "we had clients whose outlook was, 'We don't need the locals.' We were mystified by that. "Locals are the ones who are walking into a restaurant on a Tuesday night, sitting at the bar having a bottle of wine and some appetizers.
"They're not coming in because the [big-name] chef is cool -- they like the food and, if anything, they have a relationship with the general manager or the chef de cuisine, the guy who's in the kitchen every day."
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