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Travelers staying at Marriott Hotels have access to exclusive TED videos to "inspire creative thinking."
Marriott International
The world's largest hotel group post-Starwood merger, Marriott International has introduced several innovative concepts this year -- from Coachella pop-up hotels to innovation labs.
"We know our guests look for more than just a place to stay when on the road," Brian McGuinness, Senior Vice President and Global Brand Leader of Marriott Hotels, tells CNN Travel.
"We are always looking for new ways to enhance our guest experience and inspire creative thinking."
To encourage creative thinking, the group has partnered with TED (Technology, Entertainment and Design) to create exclusive videos for Marriott guests.
The hotel works with speakers in the TED Fellows Program and develops blogs, playlists and videos around the ideas -- available on the in-room entertainment system.
Which featured speakers made the shortlist? French-Tunisian "Calligraffiti" muralist eL Seed, winner of the 2017 UNESCO-Sharjah Prize for Arab Culture; Moroccan architect Aziza Chaouni; Cosmin Mihaiu, CEO of MIRA Rehab; and "body architect" artist Lucy McRae.
In addition to these in-room and online videos, the hotel group is hosting its own live TED Talk salons in key cities around the world, such as Seattle, London, Santiago, Abu Dhabi and Bangkok.
"TED content does not only entertain, but also educates and engages on topics that we believe are relevant to our guests," says McGuinness.
"The goal is to have these events and experiences help spark guests' creativity and innovation, while inspiring new perspectives."
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