I got onto thinking about this when I saw John McQuaid's short piece in Forbes. As McQuaid notes, this is the gaping hole, the burning question at the center of Trump's campaign. Reports suggest that Trump has been unwilling to undergo the ego effacement of calling high dollar Republican donors and asking for money. His campaign has virtually no money in the bank ($2.4m at last count).

Even if Trump can't not be Trump, the damage of being Trump could at least be off-set by pouring money into advertising in key swing states and field work. But at this moment, the Clinton campaign (and pro-Clinton superPACs) is rolling out a barrage of targeted swing state advertising focused on solidifying and embedding the highly negative image Trump has built for himself over the last year and especially the last eight weeks. That advertising is going entirely unanswered by the Trump campaign. Trump's been reduced to making emergency appeals to raise $100,000. And running ads like this which a reporter covering the campaign got in her Instagram feed.